Oomii wins Audi Innovation Award for its breakthrough in holographic optical technology
The rapid evolution of human-computer integration in science and technology is also playing out in the automotive industry. In particular, the continuous release of innovative solutions for riding experiences has prompted the automotive manufacturer Audi to penetrate the innovation circle in recent years and hold the Audi Innovation Award (below) for two consecutive years. Referred to as AIA, the competition is injecting international resources, fostering outstanding new ventures to improve human mobility. The results of this year’s AIA competition are out. Which bright teams standout?
Building the last mile of smart mobility: Singularity & Infinity
Zhong Lan-kun, the founder of “Singularity & Infinity”, the team who won the Mobility Partner Prize this year, explained that its corporate value is to use mathematical statistics and software to create smart mobility solutions. In the future, let it be shipment inventory, delivery routes, and schedules, the logistics fleets will be accurately managed. Traditional delivery pain points will be solved one by one, and logistics companies can take on more orders with fewer fleets.
Besides delivery, the sensors carried by these fleets will also become urban probes, integrating data for smart transportation, and then the data will be shared with other industries, thereby creating more value-added applications. After participating in the AIA competition this time, Zhong stated, “the participation has opened our eyes and we have more imagination for smart mobility. The key questions raised during the review are especially helpful to us because these may bet the questions customers will ask in the future.”
A breakthrough in holographic optical technology: Horuseye Tech
“Horuseye Tech” (now known as Oomii Inc.) is composed of a group of holographic optics experts. After years of research, it has brought new breakthroughs in optical technology. In the field of optics and the cost of technology, the introduction is relatively low for ordinary manufacturers. This technology can be applied to the wi”windshield of cars, so that the depth of field switching is more in line with the natural vision, and the driver’s vision will not be fatigued by the focus switching.
“ ‘The Future Smart Mobility Vision’ proposed by Audi AIA has allowed me to rethink the value of the new generation of human-machine interfaces,” said Tseng, Horuseye Tech Commercial Director. Horuseye Tech, which won the Audi Taiwan Prize and the AUDI AG Prize this time, believes that after direct contact with a major Audi manufacturer and actual understanding of the needs of car manufacturers, future cooperation with system vendors and car manufacturers can create a win-win situation for the industry.
Smart fabric technology cares about driving health: Studio1 Labs
Another award-winning team “Studio1 Labs” also won the AWS Prize and AUDI AG Prize. The smart fabric sensors developed by Studio 1 Labs were originally used in bedsheets. This time the team applied the technology to car seat cushions and seat belts to monitor the physiological indices of driving, passengers, and elderly people’s breathing through sensors to study the comfort of people during movement.
Olivia Lin, Executive Director and Founder of Studio1 Labs, mentioned, “we believe that the vision of smart mobility is to bring users, passengers, and even the entire environment a better experience.” Lin went on to say that this is the first time their products are used in the automotive industry. Taking the opportunity to participate in Audi AIA help the company rethink how to apply clothing technology to the mobile field.
AI vision technology to create 3D image: Lucid
“Lucid” won the award for their computer vision and AI technology. 3D images are captured by a dual-lens device without any additional hardware devices. When combined with 3D applications, the company can create a vision of smart mobility at a lower cost.
“Winning the TSS Prize gives us the opportunity to go abroad to communicate with other industry players and understand what value we can provide and what problems we can solve. This is very inspiring,” explained Wu Jun-da, head of Lucid Asia Pacific/Taiwan. It is also because of the feedback from the Audi AIA review that Lucid has a clearer view of the development of AI lenses.
Say goodbye to traffic jams and build a smart city: WeavAir
WeavAir, which won the AUDI Lab Prize this year, also won the biggest prize in the TTA Singularity Asia Pacific Entrepreneurship Competition last year. WeavAir mainly applies sensors and predictive analytics solutions to the mobile field, which help improve vehicle performance, save energy, and improve air quality.
“We see the challenges faced by cities and the automotive industry, such as urban traffic congestion, air pollution, and other issues. The mobile industry must face these issues squarely and continue to innovate.” WeavAir founder and CEO Natalia explained. Through the Audi AIA competition, WeavAir has established a connection with the automotive industry, allowing technology to find a new market entry point, which is nothing more than the most direct benefit to the startup team.
The innovation power of technology has rapidly extended to the automotive and mobility fields. Audi’s AIA competition not only fosters outstanding local innovations but also cultivates an innovative ecosystem, constantly breaking the old framework and finding new positions for the vision of smart mobility. The future mobility world is indeed full of unlimited imagination.
Source: https://www.thenewslens.com/feature/audi2019/121815
